Vloggers are video bloggers who create and share videos on social media platforms such as YouTube, Instagram, and TikTok. They often have...

Influencer marketing has become a popular way for brands to reach their target audiences online. But what about offline brands? Can they...

For brands launching new tech products in 2023, partnering with vloggers provides an ideal promotion strategy. Here's why tech brands...

The fashion industry and social media are inextricably intertwined. Fashion influencers have mastered social platforms to build...

In an increasingly commercialized digital world, influencer marketing stories provide a uniquely authentic way for brands to connect with...

When evaluating platforms for influencer marketing, two leading options are Instagram and YouTube. But YouTube consistently outperforms...

Many brands take a formulaic approach to influencer marketing focused purely on sales. But creative influencer marketing campaigns that...

One remarkable trend is the rise of highly lucrative influencer marketing providing earnings for content creators, even in Tier 2 and 3...

One of the biggest recent shifts in marketing is brands reallocating budgets away from expensive celebrity endorsements towards more...

In the diverse world of influencer marketing, one of the most effective categories for brand collaborations is vloggers - creators who...

When it comes to persuasive marketing, few things are more powerful than trust. That's why cultivating trust is the most crucial part of...

When evaluating potential YouTube influencer partnerships, brands shouldn't focus merely on sub counts. What matters most is a micro...

Influencer marketing encompasses a diverse range of partnership styles and content formats. Brands can choose from various types of...

While many brands use influencer marketing for quick wins like lead generation or sales, its impact on long-term brand building is just...

Micro-influencers can provide extraordinary ROI for brands thanks to their engaged niche audiences. But brands often avoid reaching out...

For top social media influencers and creators, sponsorships and branded content deals are a massive revenue stream. But properly managing...

Many brands take a short-sighted approach to influencer marketing, seeking immediate sales spikes from one-off campaigns. However, when...

The influencer marketing space is filled with data-driven tech platforms. But truly creative influencer agencies are still rare. Here...

Micro-influencers have become a fast-rising force in influencer marketing strategies. With typically 1,000 - 100,000 followers,...

Many B2B brands assume influencer marketing only works for consumer products. But it can actually be highly effective for promoting...