Why Brands Don't Contact Micro-Influencers in Bulk

Micro-influencers can provide extraordinary ROI for brands thanks to their engaged niche audiences. But brands often avoid reaching out to micro-influencers directly in bulk. Here are the key reasons why.

Time-Consuming Outreach Process

Manually identifying and contacting relevant micro-influencers one by one requires an enormous amount of effort and time. At scale, the outreach is not feasible.

Difficulty Verifying Micro-Influencer Authenticity

It’s challenging for brands to confirm at a glance whether a micro-influencer has real engaged followers or inflated fake numbers. This uncertainty deters outreach.

Inconsistent Micro-Influencer Content Quality

Brands risk damaging their image if they collaborate with micro-influencers producing amateurish content. Qualities vary greatly.

Lack of Micro-Influencer Audience Insights

Brands gain limited insights into audience demographics and interests from just quickly scanning micro-influencer profiles. A deeper analysis is needed.

The Solution for Seamless Micro-Influencer Collaboration

This overview shows why brands need influencer marketing platforms like Fluencer Market to simplify identifying and activating targeted micro-influencers in bulk. Our Creativity provides the missing capabilities brands need.