The Different Types of Influencer Marketing

Influencer marketing encompasses a diverse range of partnership styles and content formats. Brands can choose from various types of influencer marketing depending on their goals, audience, and budget. In this article, we’ll break down the different types of influencer marketing available.

Sponsored Content

This popular type of influencer marketing involves paying influencers to create branded posts, videos, stories, etc. that promote your product or service. It scales organic reach.

Product Gifting and Reviews

Rather than paying influencers, brands provide free product samples for influencers to review and feature. Their authentic feedback lends credibility.

Takeovers

Brands hand over their social channels to influencers to “take over” for a period of time. Takeovers showcase influencer personalities and creativity.

Ambassador Programs

Some brands establish ongoing ambassador relationships with influencers who represent their brand publicly at events, on social media, and more in exchange for perks.

Contests and Giveaways

Influencers can promote exciting contests or giveaways for their followers, rewarding prizes like free product samples or gift cards. This tactic boosts brand engagement.

Consider Your Objectives

As this overview shows, there are diverse types of influencer marketing suitable for different goals, audiences, and budgets. With this range of options, any brand can find ideal influencer partnership styles.