The Use of Influencer Marketing to Promote Live Shopping Events

A photo of a customer purchasing a product during a live shopping event after being influenced by an influencer's recommendation.

Live shopping represents an exciting new frontier for e-commerce brands to engage audiences. Strategic influencer marketing plays a key role in driving awareness of and sales from live shopping events.

This article explores effective methods for leveraging influencers to promote live streams that sell and amplify reach through social buzz.

The Rising Popularity of Live Shopping

Live shopping enables audiences to shop for products in real time as influencers showcase and discuss products through engaging video streams.

According to Coresight Research, live shopping gross merchandise value will reach $25 billion in the US by 2023. Aligning with influencers provides immense exposure for any type of live shopping event.

Using Influencers to Promote Live Shopping Events

Here are some best practices for influencer marketing around live shopping:

Repurpose Top Performing Live Videos

Have influencers share replays of successful live shopping streams to their social channels afterward to maximize views.

Promote Upcoming Events

Influencers can help drum up excitement and RSVPs for upcoming live shopping events through teasers and announcements.

Recruit Relevant Lifestyle Influencers

Work with influencers in fashion, beauty, tech, etc. who attract audiences highly interested in buying products.

Incentivize Tune-In Through Contests

Influencers can encourage followers to watch and participate in livestreams through prize giveaways.

Collaborate on Branded Live Content

Co-create live shopping segments with influencers focused on certain products tied to your brand.

Track Conversions and ROI

Provide trackable links so influencers can drive measurable conversions from live video views.

Simplified Influencer Marketing for Live Shopping

Platforms like Fluencer Market offer turnkey Live Shopping Campaign bundles that coordinate influencers to promote events from start to finish.

Influencer Marketing for Live Shopping Events: Conclusion

As live shopping explodes, influencer marketing will become imperative for driving viewership live streams and sales from events. Their loyal follower voice provides immense amplification potential leading up to and following livestreams.