The Use of Influencer Marketing to Build Brand Communities Around Shared Values

A group of diverse people from different backgrounds and cultures coming together to celebrate their shared values, with the help of influencer marketing.

Today's consumers want to engage with brands that align with their ideals and priorities. This is where influencer marketing can help companies authentically build brand communities centered around shared values.

By partnering with influencers who embody their mission, brands can organically attract and mobilize passionate audiences who believe in making an impact.

This article explores proven influencer marketing strategies to foster value-driven brand communities over time.

Why Values-Based Communities Matter

Consumers are drawn to brands that stand for more than just profits. Shared values create an emotional connection and sense of belonging.

According to Sprout Social, 63% of consumers are more likely to purchase from brands they follow on social media. Influencers enable that sense of personal connection.

Best Practices for Values-Focused Community Building

Here are effective techniques brands can leverage to build values-driven communities:

Recruit Mission-Aligned Influencers

Partner with influencers who share and embody the same priorities and beliefs as your brand community.

Promote Brand Values

Enable influencers to creatively convey your origin story, purpose, and cultural beliefs through storytelling.

Spotlight Shared Impact

Influencers can highlight sustainability initiatives, diversity programs, and other ways you make a difference.

Facilitate Values-Focused Conversations

Influencers can host discussions on topics important to your community like inclusion, mental health, and sustainability.

Promote User Spotlights

Share user-generated content from brand community members living or advocating your shared values.

Recognize Top Community Members

Have influencers spotlight outstanding members furthering your mission for positive reinforcement.

Simplified Influencer Marketing for Brand Communities

Platforms like Fluencer Market offer pre-configured Values & Mission bundles designed to easily activate purpose-driven community building.

Conclusion

When done right, influencer marketing creates authentic connections between brands and audiences who believe in shared values. This cultivates brand loyalty and advocacy that drives real world impact.