Regional Nuances In Influencer Marketing: Optimizing Based On Location Relevance

A diverse group of influencers from different regions around the world, each dressed in traditional clothing and holding a product or service relevant to their region.

Influencer marketing has exploded in popularity in recent years as brands realize the power of leveraging influencers to promote their products. However many brands fail to optimize their influencer marketing for relevance based on geographic location. Location-based influencer marketing that targets region-specific influencers can achieve much higher engagement and conversion rates. In this post, we’ll explore why location relevance matters and how brands like Fluencer Market approach location-based influencer marketing campaigns.

The Power of Location-Based Targeting

Many brands mistakenly assume that an influencer with a large following guarantees great results regardless of location. However, the content resonates most when it comes from influencers who truly understand the culture, slang, trends, and interests of their local audience. An influencer based in Los Angeles with 1 million followers will likely see lower engagement and conversion pushing products to an audience based in Minneapolis. Meanwhile, a Minneapolis-based influencer with just 50,000 local followers often outperforms them.

Location-based influencer marketing campaigns have several advantages:

Higher Engagement Rates

When influencers create content customized for their local audience, it leads to much higher engagement rates. Their familiarity with the region enables them to craft content that truly resonates. They know which slang terms, celebrities, and landmarks their followers will recognize and connect with.

Increased Trust

Followers place greater trust in influencers who share their cultural background and demonstrate knowledge of local trends. Recommendations for products and services feel more genuine coming from somebody followers view as “one of our own”.

Targeted Calls-To-Action

Influencers can provide hyper-targeted calls-to-action to their audience, from promoting local events to highlighting businesses with brick-and-mortar stores in the area. Location-specific CTAs have higher conversion rates.

For national brands, location-based influencer marketing should be an essential component of your broader influencer strategy. While using top influencers with enormous reach has value, combining them with local micro and mid-tier influencers can optimize results.

Fluencer Market's Geotargeting Bundles

As a leading influencer marketplace, Fluencer Market recognizes the importance of location-based optimization. That’s why we offer ready-made Geotargeting bundles connecting brands with local influencers proven to drive results.

The influencers create customized content and calls-to-action tailored to their local audience, amplified across their social channels for maximum impact.

Fluencer Market's Geotargeting bundles provide an easy turnkey solution for location-based influencer marketing campaigns. Our performance tracking provides key metrics to showcase your ROI, from content engagement to website traffic, lead generation, and sales.

Localize Your Influencer Strategy For Better Results

In summary, location-based influencer marketing should be a key strategy for brands looking to boost campaign performance. While mega influencers have enormous reach, micro and mid-tier influencers with highly targeted local followings often resonate more and convert better.

Fluencer Market offers configurable Geotargeting bundles that make location-based influencer marketing simple, affordable, and highly optimized based on audience relevance. To learn more and get matched with local influencers who deliver, visit our website today.