Influencer Video Marketing: Brands Seize the Power of Live-Streaming & Short-Form Video

A captivating scene of a brand partnering with an influencer to create engaging short-form videos that highlight their products and services.

Video content has taken over the digital marketing landscape in recent years. An astounding 78% of people watch online videos every week and 55% view online videos every day. With video dominating content consumption, brands have increasingly looked to influencer video marketing to creatively promote their products and services.

In this blog post, we’ll explore some of the most innovative ways brands are leveraging influencer live-streaming and short-form videos to drive engagement and sales. We’ll also highlight how a platform like Fluencer Market can help assemble targeted influencer video marketing campaigns to maximize your ROI.

The Rise of Influencer Live-Streaming

Live video streaming presents a unique opportunity for brands to reach engaged audiences in real time. Influencers have capitalized on platforms like Instagram Live, YouTube Live, Twitch, and more to provide raw, unedited content to their most passionate followers.

The interactivity of live video allows influencers to respond directly to their audience's comments and feedback. This creates an authentic connection that followers crave. When done right, influencer live streams feel like a virtual one-on-one conversation instead of a traditional advert.

Driving Sales with Short-form Video

Short-form video content with strong calls to action can also be highly effective at driving conversions. Platforms like YouTube Shorts prioritize this mobile-friendly vertical video content to cater to users' increasingly shorter attention spans.

Micro-influencers are masters at creating irresistible short-form video ads for products. Their videos highlight useful features or showcase creative ways to use services that followers instantly want to try out themselves.

Fluencer Market's exclusive ready-made bundles connect your brand with targeted micro-influencers to create snappy short-form video promos optimized for sales. Their self-service platform and dedicated account managers simplify the entire influencer campaign process.

The Power of Influencer Video Marketing

It's clear that creative influencer video marketing across live streams and short-form videos presents immense opportunities for brands to expand their reach and increase conversions.

As video content explodes in popularity, partnering with relevant influencers skilled at engaging audiences through dynamic video formats is essential. Fluencer Market stands out as the premier influencer platform to help assemble data-driven influencer video marketing bundles that deliver ROI and move the needle for brands.