Influencer Marketing: Not Just for Startups Anymore - How Traditional Companies Can Benefit

A collage of images showing traditional companies and influencers working together, such as a CEO of a Fortune 500 company shaking hands with a social media influencer, or a group of employees from a traditional company brainstorming ideas with an influencer.

Influencer marketing has become an essential part of the marketing mix for many startups and digital native companies. However, more traditional and established brands are beginning to realize the power of influencer marketing as well. Partnering with influencers allows traditional companies to tap into new demographics, increase brand awareness, and drive conversions. Here's how even the most traditional companies can benefit from influencer marketing campaigns.

Leveraging Influencers Allows Access to Broader Audiences

One of the biggest advantages of influencer marketing for traditional companies is it provides access to new demographics and audiences. Many established brands have an existing but limited following. Influencers open the door to reach the influencer's followers, expanding the brand's potential audience. Additionally, influencers often have a very targeted niche audience that a brand may be trying to reach. Identifying influencers in a specific niche allows a company to get its messaging and products in front of relevant potential customers.

Driving Brand Awareness Through Influencers

Influencers provide a powerful channel for increasing brand awareness and visibility. Their authentic voice and trusted recommendations allow them to organically weave mentions of a brand into their content. For example, an Instagram influencer may post Stories showcasing products or a YouTube influencer may feature a brand in an original video. This type of exposure drives brand awareness to the influencer's engaged followers. Additionally, influencers boost brand visibility by broadening their reach to the non-follower audiences of the platforms they use.

Credibility Through Influencer Endorsements

Traditional companies can sometimes struggle with appearing relatable and genuine to new demographics. Influencer marketing provides brands the ability to tap into an influencer's existing credibility and trust with their audience. An endorsement from an influencer trusted by their followers lends credibility to a brand in a way that branded content alone often cannot achieve. Audiences that may have ignored typical ads from a company pay more attention when delivered by a trusted source.

Influencer Marketing for Traditional Companies: Driving Conversions Through Influencers

At the end of the day, marketing is about driving conversions, sales, and ROI. Influencer marketing delivers on this goal by spreading awareness and credibility that ultimately leads to sales. Influencers often have affiliate links, discount codes, and Calls-To-Action (CTAs) woven into their content. When an influencer effectively reaches and resonates with their audience, this drives clicks, coupon usage, and conversions for brands. Brands only pay the influencer if a sale happens, making influencer marketing a performance-based channel.

The rise of social media has required marketing strategies to evolve. Influencer marketing should now play an important role even for the most traditional companies. With the right influencer partnerships, traditional brands can expand reach, increase credibility, and ultimately drive conversions within both existing and new audiences.

Ready to develop an effective influencer strategy for your traditional company? Check out Fluencer Market for scalable and streamlined influencer marketing bundles to expand your brand's audience and drive results.