How to Use Influencer Marketing for UGC Generation

A photo of a group of people creating and sharing their own content in response to a campaign that was created by a brand and a YouTube influencer.

User-generated content (UGC) provides free organic marketing for brands. Strategic influencer campaigns incentivize UGC creation. Here are tips for leveraging influencers to generate impactful UGC.

Sponsor Creative Contests and Challenges

Influencers can promote exciting contests for their followers to create branded content like recipes, designs, videos, etc. for prizes. This tactic sparks UGC.

Share User Spotlights and Features

Influencers asking followers to tag user-created brand content enables brands to re-share this UGC as social spotlights. This encourages higher participation.

Promote Branded Hashtags and Stickers

Influencers spreading branded hashtags, filters, and stickers give followers tools to easily create on-brand UGC natively.

Offer Exclusive Perks for Top UGC

Reward standout UGC creators with free products, early access to sales, or other VIP perks. Recognition spurs ongoing high-quality submissions.

Repurpose Top UGC

Continuously repurpose the best user-generated content through your own social channels, email marketing, in-store displays, and more. Maximize content value.

YouTube Influencer Marketing for UGC: Influencers Inspire Your Biggest Fans

This overview outlines an influencer marketing approach to crowdsourcing UGC that drives brand exposure, engagement, and conversions. Let Fluencer Market help unlock the power of your brand superfans.