How Too Yumm used YouTube influencer marketing to grow its brand

Too Yumm is a popular Indian snack food brand that is known for its chips, nuts, and other snacks. The brand has used YouTube influencer marketing to great effect to grow its brand and reach new customers.

Too Yumm's YouTube influencer marketing strategy is focused on partnering with popular Indian YouTubers who create content that is relevant to the brand's target audience. These YouTubers create and share engaging content about Too Yumm products, such as product reviews, recipe videos, and challenge videos. This content helps to raise awareness of Too Yumm products and build trust and credibility with potential customers.

For example, in 2022, Too Yumm launched a campaign called "Too Yumm #Challenge" in collaboration with popular Indian YouTubers such as Ashish Chanchlani, Niharika NM, and Bhuvan Bam. The campaign challenged YouTubers to create funny and creative videos using Too Yumm products. The campaign was a huge success, and it generated over 100 million views on YouTube.

Too Yumm has also partnered with other popular Indian YouTubers, such as CarryMinati, BB Ki Vines, and Kusha Kapila. These YouTubers have helped to promote Too Yumm products to their millions of followers on YouTube.

In addition to partnering with celebrities, Too Yumm has also worked with micro-influencers. Micro-influencers are YouTubers with smaller followings, but they have very engaged audiences. Too Yumm has partnered with micro-influencers to create more authentic and relatable content about its products.

Too Yumm's YouTube influencer marketing strategy has been very successful. The brand has grown rapidly in recent years, and it is now one of the leading snack food brands in India. Too Yumm's YouTube influencer campaigns have helped to raise awareness of the brand, build trust with potential customers, and acquire new customers.

Real-life examples of Too Yumm's YouTube influencer marketing campaigns

Too Yumm #Challenge: This campaign in collaboration with popular Indian YouTubers challenged them to create funny and creative videos using Too Yumm products. The campaign was a huge success, and it generated over 100 million views on YouTube.

Too Yumm x Ashish Chanchlani: Too Yumm partnered with popular Indian YouTuber Ashish Chanchlani to create a series of funny videos about Too Yumm products. The videos were very popular with Chanchlani's fans, and they helped to generate a lot of buzz around the brand.

Too Yumm x BB Ki Vines: Too Yumm partnered with popular Indian YouTuber BB Ki Vines to create a series of relatable videos about Too Yumm products. The videos showed BB Ki Vines using Too Yumm products in his everyday life, and they helped to connect with potential customers on a more personal level.