How to Use Influencer Marketing to Reach New Audiences

A photo of a brand representative and an influencer meeting to discuss how to create a campaign that reaches new audiences.

A key benefit of influencer marketing is leveraging creators to expand reach and expose your brand to new demographics and niche audiences. Here are effective tactics for tapping influencers specifically for audience expansion.

Activate Multiple Niche Influencers

Work with numerous micro-influencers in different but complementary niches to blanket exposure across varied segments.

Sponsor Giveaways and Sweepstakes

Incentivize current audiences to tag friends for giveaway entries. This brings new groups into your brand orbit organically.

Promote Brand on Influencers' Channels

Negotiate for influencers to post brand content natively on their own social channels beyond just sponsored posts. This exposes you to their full audiences.

Analyze Audience Demographic Data

Review influencer audience analytics to identify untapped age groups, geographies, interests, etc. Then refocus collaborations to reach those groups.

Repurpose Top Performing Influencer Content

Take high-engagement influencer content and natively share it through your own social channels to continue extending reach.

YouTube Influencer Marketing to Reach New Audiences: Expand Your Brand's Audience Reach

This overview demonstrates how brands can effectively harness influencers' hyper-targeted followings to expose themselves to new, specialized niche audiences and demographics. Let Fluencer Market help you expand your audience scope and diversity.