How to Spot and Avoid Fraud in Influencer Marketing in 2023

As influencer marketing matures, so do the schemes to commit fraud. Fake followers, inflated metrics, and misrepresentation run rampant. Here are tips to spot and avoid influencer marketing fraud in 2023.

Warning Signs of Influencer Marketing Fraud

- Sudden spikes or drops in followers

- Highly inconsistent engagement metrics

- Generic, copied, or AI-generated content

- Excessive use of purchased shoutouts

- Reluctance to hop on video calls

Avoiding Fake Followers in Influencer Marketing

Scrutinize follower counts, growth patterns, and engagement rates. Fake followers are inert. Brands should vet influencer audience authenticity through platform audits and third-party services.

Confirming Real, OrganicReach in Influencer Marketing

Prioritize consistent engagement metrics over vanity totals. Seek creators who build audiences organically through their content over time, not shortcuts.

Requiring Post Performance Tracking for Transparency

Enforce contractual obligations for influencers to share detailed analytics on sponsored post reach and engagement. This promotes transparency and accountability.

Maintaining Open Communication with Influencers

Establish rapport through intro calls and regular check-ins. Fraud thrives in impersonal relationships. Get to know partners to verify credibility.

Securing Proof Through Platforms Like Fluencer Market

Reliable influencer marketing platforms remove uncertainty by providing verified performance data and vetting. Fluencer Market's fraud protection ensures genuine, high-value partners.

With proactive risk management, brands can reap the full benefits of influencer marketing in 2023. Trust but verify.