YouTube Influencer Marketing for Shopping Malls: 5 Proven Strategies

A photo of an YouTuber hosting a live shopping event from a shopping mall.

For new shopping malls seeking to drive initial visitors, targeted influencer marketing campaigns represent powerful consumer acquisition tools. Here are 5 proven influencer marketing strategies for attracting early crowds to new malls.

1. Host VIP Influencer Preview Events

Curate exclusive sneak peek events for targeted lifestyle influencers to experience the mall's offerings before the grand opening. Their early buzz builds hype.

2. Promote Through Mall Haul Videos

Influencer haul videos highlighting cool stores, deals, and products found at the new mall present dynamic and shoppable content to engage potential visitors.

3. Run Contests and Giveaways for Influencer Followers

Incentivize influencer followers to visit the new mall through creative giveaways and contests with prizes like gift cards or free products.

4. Leverage Niche Influencers Relevant to Mall Tenants

Work with micro-influencers in beauty, fashion, food, and family niches matching the tenant mix. Their targeted demographics are ideal future shoppers.

5. Share Influencer Content Across the Mall's Own Channels

Amplify and repurpose influencer content through the mall's website, digital ads, social media, and in-center displays. Surround potential shoppers with influencer content.

YouTube Influencer Marketing for Shopping Malls: Let Influencers Attract Your Initial Crowds

This article outlines 5 influencer marketing tactics that can help new shopping malls efficiently drive an initial surge of engaged visitors. Partner with Fluencer Market to bring these strategies to life.