How new social media apps can use influencer marketing to break the chicken egg dilemma

An image representing influencer marketing by social media apps

New social media apps face a unique challenge: how to attract users and build a community without the benefit of an established network. One way to do this is through influencer marketing.

Influencer marketing is the practice of partnering with people who have a large and engaged following on social media. When influencers promote a product or service to their followers, it can generate a lot of buzz and excitement.

This can be especially beneficial for new social media apps, which need to get the word out about their platform and convince people to try it.

Here are a few ways that new social media apps can use influencer marketing to break the chicken egg dilemma:

1. Partner with influencers who are relevant to your target audience.

When choosing influencers to partner with, it's important to select people who have a following that is similar to your target audience. This will ensure that your message is reaching the right people.

For example, if your social media app is designed for gamers, you would want to partner with gaming influencers. If your app is designed for fashionistas, you would want to partner with fashion influencers.

2. Give influencers creative control over their content.

Influencers are most effective when they are allowed to create content that is authentic and engaging to their followers. Don't try to micromanage every aspect of their posts. Instead, give them a general idea of what you want to communicate and let them do their thing.

3. Promote influencer content on your own social media channels.

In addition to the influencers themselves promoting your app, you should also promote their content on your own social media channels. This will help to reach a wider audience and generate even more excitement for your app.

4. Offer exclusive perks to influencers' followers.

One way to encourage influencers' followers to try your app is to offer them exclusive perks. This could include early access to new features, discounts, or even free merchandise.

5. Track the results of your influencer marketing campaigns.

It's important to track the results of your influencer marketing campaigns so that you can see what's working and what's not. This will help you to refine your strategy over time.

By following these tips, new social media apps can use influencer marketing to break the chicken egg dilemma and attract new users.

Here are a few examples of how new social media apps have successfully used influencer marketing to break the chicken egg dilemma:

• TikTok partnered with a number of popular dance influencers to promote the app when it first launched. This helped to generate a lot of buzz and excitement for TikTok, and it quickly became one of the most popular social media apps in the world.

• Instagram partnered with a number of popular fashion influencers to promote the app when it first launched. This helped to attract a large number of fashion-conscious users to the platform.

• Snapchat partnered with a number of popular YouTubers to promote the app when it first launched. This helped to introduce Snapchat to a new audience and helped to make it one of the most popular social media apps for young people.

These are just a few examples of how new social media apps can use influencer marketing to break the chicken egg dilemma. By partnering with the right influencers and giving them the creative freedom to produce engaging content, new social media apps can attract new users and build a thriving community.