How Influencer Events Can Help Shopping Malls Attract More Visitors and Boost Sales

A group of diverse influencers taking photos and videos of themselves shopping at a shopping mall, with smiles on their faces.

In today's digital age, shopping malls face stiff competition from online retailers. To stay relevant, malls need to get creative with their marketing and find new ways to attract foot traffic. One effective strategy is to host influencer events. Influencer Events Shopping Malls:

What Are Influencer Events?

Influencer events involve collaborating with social media influencers to create experiences that draw crowds to malls. For example, a shopping mall could host a meet-and-greet with a popular YouTuber, where fans can meet the influencer in person, take pictures, and get autographs.

Malls can also organize influencer workshops, classes, or presentations on topics relevant to the influencer's audience. A cooking mall could host an event with a food influencer who gives a live cooking demo and meets fans. A fashion mall might have a beauty influencer give makeup tutorials and style advice.

Why Influencer Events Attract Visitors

Influencer events work well for malls because influencers have strong relationships with their follower base. People are excited to see their favorite YouTuber, Instagrammer, or TikToker in real life. They'll come out to malls specifically for the experience of meeting someone they follow online.

Influencers also tend to have very targeted audiences around certain interests like gaming, fashion, health, etc. It's the perfect opportunity for malls to get their spaces in front of demographics they want to reach.

Finally, influencer events generate buzz on social media. Attendees will post about the experience driving further awareness. The influencer will also likely promote the event online which provides valuable exposure for the mall to new audiences.

Tips for Running Successful Influencer Events

If you're a mall interested in leveraging influencer events, here are some tips:

- Partner with micro-influencers: Work with influencers who have small but highly engaged followings between 10k-100k followers. They offer the most value for your budget.

Fluencer Market makes it easy to find and collaborate with micro-influencers in an affordable way.

- Match events to your audience: Look at your existing mall traffic demographics and identify influencers who appeal to that customer base. Ensure the event aligns with what will resonate best.

- Promote across channels: Spread the word about your influencer event on your website, social media, email lists, and anywhere else you have an audience.

- Provide shareable moments: Have a designated photo booth or Instagrammable wall. Give attendees opportunities to generate user-generated content.

- Measure ROI: Track attendance numbers, social buzz, sales revenue, and brand awareness after the event. This helps you quantify ROI and refine future events.

Influencer Events shopping Malls: Influencer Events Drive Foot Traffic and Sales

Shopping malls need to adapt and find new ways to pull in visitors in our digital world. As evidenced, influencer events offer a promising strategy. By partnering with the right influencers, malls can create unique experiences that get audiences excited and visiting in person. This influx of foot traffic also leads to higher sales across mall retailers. Ultimately driving new business opportunities through influencer collaborations.