How Hotels Can Use Influencer Marketing to Drive Bookings

A hotel influencer smiling and taking a photo of herself in a hotel room.

Influencer marketing has become an essential strategy for hotels looking to drive direct bookings. With social media usage continuing to rise, partnering with relevant influencers provides an avenue to connect with target audiences and motivate them to book rooms.

Leveraging Micro-Influencers for Authenticity

One of the biggest benefits of hotel influencer marketing is the ability to work with niche micro-influencers. Micro-influencers are everyday social media users with smaller but highly engaged audiences. Partnering with micro-influencers in the travel space allows hotels to tap into an authentic voice that followers trust.

For example, a boutique hotel could collaborate with micro-influencers who create travel content focused on couple's getaways. These influencers likely have strong connections with their audience, which makes their recommendations genuine and effective.

Promoting Special Offers through Influencer Marketing

Influencer marketing is a useful way for hotels to promote special offers and packages. For instance, a hotel could provide an influencer with a discounted room rate in exchange for posts featuring their stay. This type of post can incentivize the influencer's followers to take advantage of the deal.

Hotels can get creative with the types of specials they promote through influencers. For example, a resort could offer an influencer a complimentary couples massage in return for spa-related content and endorsement. Ultimately, leveraging influencers provides a way for hotels to organically showcase promotions to motivated audiences.

Creating Sweepstakes & Giveaways

Sweepstakes and giveaways are another popular tactic in hotel influencer marketing. A giveaway could involve the chance to win a free night's stay or resort credit. To enter the giveaway, the influencer would require their followers to like, share, or comment on a post.

Giveaways create excitement and engagement. They also expand the reach of the influencer's content since users are prompted to share with their networks for more chances to win. The right incentive gives followers an extra nudge to take action.

Driving Direct Bookings with Discount Codes

One of the most direct ways hotels can track ROI from influencer marketing is by providing exclusive discount codes. After partnering with an influencer, create a special promo code for their audience to receive 10-15% off. The influencer can promote the code through posts and stories leading followers to book directly.

Using trackable codes and UTM parameters allows you to see exactly how many room nights were booked with each influencer partnership. This helps you calculate your return and refine which influencers deliver the highest conversion rates.

Leveraging the Power of Influencer Marketing Bundles

To simplify the process of launching and managing multiple influencer partnerships, Fluencer Market offers ready-made influencer campaign bundles. These bundles match hotels with pre-vetted influencers based on audience demographics and content style.

Influencer bundles provide turnkey campaigns with tiered pricing levels to meet any budget. For hotels new to influencer marketing, these packages handle the heavy lifting so you can test out influencer collaborations with minimal effort.

Hotel Influencer Marketing: Make Influencer Marketing Part of Your Strategy

As social media continues to thrive, influencer partnerships are becoming a must for hotels looking to boost direct bookings. With authentic recommendations and creative promotions, influencer marketing provides unmatched customer targeting. Fluencer Market equips hotels with scalable solutions to make influencer campaigns achievable and effective. Focusing efforts on relevant micro-influencers lays the foundation for driving true ROI.