How Cred used influencer marketing to grow its brand

Cred is a fintech app that allows users to pay their credit card bills and earn rewards. It was launched in 2018 and has quickly become one of the most popular fintech apps in India. One of the key factors behind Cred's success has been its use of influencer marketing. Cred has partnered with a number of popular Indian celebrities and social media influencers to promote its app and its services. Factual data:

• Cred has over 10 million users.

• Cred has partnered with over 100 influencers.

• Cred's influencer marketing campaigns have generated over 1 billion impressions.

Examples:

• In 2020, Cred launched a campaign called "Cred Bounty." The campaign featured a number of popular Indian influencers, including comedian Zakir Khan, rapper Divine, and actress Sobhita Dhulipala. The influencers created videos in which they challenged each other to complete various tasks, such as eating a lemon without making a face or reciting a poem backwards. The videos were very popular, and the campaign helped to generate a lot of buzz and excitement around Cred.

How Cred's influencer marketing campaigns have helped to grow its brand:

• Cred's influencer marketing campaigns have helped to reach a large audience. The influencers that Cred has partnered with have a large following on social media and on YouTube. This has allowed Cred to reach a large number of potential customers with its message.

• Cred's influencer marketing campaigns have helped to create brand awareness. The ads and videos that Cred's influencers have created have helped to increase people's awareness of the Cred brand and its services.

• Cred's influencer marketing campaigns have helped to build trust and credibility. The influencers that Cred has partnered with are trusted and respected by their followers. This has helped to build trust and credibility with the Cred brand.

• Cred's influencer marketing campaigns have helped to generate leads and sales. The ads and videos that Cred's influencers have created have helped to generate leads and sales for the company.

Conclusion: Cred's use of influencer marketing has been a key factor in its success. By partnering with the right influencers and creating engaging content, Cred has been able to reach a large audience, create brand awareness, build trust and credibility, and generate leads and sales. Cred's influencer marketing campaigns are a good example of how to use this marketing channel effectively. Cred has carefully selected the influencers that it has partnered with, and it has given them the creative freedom to create content that they think will resonate with their audience. This has resulted in authentic and engaging content that has been well-received by viewers. Cred has also tracked the results of its influencer marketing campaigns and made adjustments as needed. This has allowed the company to optimize its campaigns and get the most out of its investments.

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