Edutainment Gets an Upgrade: How Education Brands Are Leveraging Social Video
- Fluencer Market
- Nov 25, 2023
- 2 min read
The notion of using entertainment to educate is not new. However, with the rise of social video platforms like YouTube, education brands now have unprecedented opportunities to leverage video content to engage and instruct modern learners. This concept, known as "edutainment," is getting an upgrade thanks to the power of social video.
In this post, we’ll explore how education companies can effectively utilize social video for marketing, thought leadership, and online course creation. We’ll also highlight Fluencer Market, an innovative platform connecting brands with micro-influencers on YouTube to create one-of-a-kind social video campaigns.
The Power of Social Video for Education Brands
Social video has become a prime conduit for reaching modern students of all ages. Platforms like YouTube have billions of users watching and creating videos every day. As learning continues to move online in the wake of the pandemic, video content now plays a bigger role than ever for education brands.
When created thoughtfully, video content not only educates but also entertains and inspires. Education companies that tap into social video give themselves an opportunity to:
- Share bite-sized lessons that stick
- Demonstrate concepts in a visual, dynamic medium
- Build thought leadership and trust
- Promote online course offerings
- Increase brand awareness and affinity
- Drive traffic to websites and landing pages
Ultimately, social video allows educators to package their knowledge into compelling edutainment that captures attention while educating.
Micro-Influencers Take Edutainment to the Next Level
While many education brands create excellent social videos themselves, partnering with micro-influencers on YouTube can provide additional benefits. Micro-influencers are content creators with smaller but highly engaged followings, often focused on a specific niche.
Working with the right micro-influencers allows education brands to:
- Tap into existing engaged audiences interested in a topic
- Enhance perceived authenticity and approachability
- Expand reach and increase video views
- Boost brand awareness through collaborations and sponsorships
- Showcase products/services to relevant viewer demographics
- Achieve education and marketing objectives simultaneously
In essence, micro-influencer collaborations can take an education brand’s edutainment efforts to the next level. Platforms like Fluencer Market make it simple for brands to connect with niche micro-influencers on YouTube.
Fluencer Market: Edutainment Bundles for Education Brands
Fluencer Market, the premier YouTube influencer platform, offers custom “Edutainment Bundles” that pair education companies with micro-influencers. These ready-made packages allow brands to launch social video campaigns tailored to educating and engaging modern learners.
Edutainment Bundles provide education brands with:
- Carefully matched micro-influencers relevant to their niche
- Production of multiple social video assets
- Strategic guidance for YouTube success
- Complete performance analytics and optimization
- Convenient campaign management through a dedicated account manager
With Edutainment Bundles, education brands can easily implement results-driven “edutainment” video collaborations at scale on YouTube. Fluencer Market makes the process smooth from start to finish.
Education in the Age of Social Video
As social video continues to boom, education brands have an unprecedented chance to leverage these platforms to inform and engage modern learners. Through social video, educators can package their expertise into entertaining and easily digestible formats optimized for platforms like YouTube. They can also expand their reach and credibility by collaborating with micro-influencers aligned to their niche.
For education companies ready to upgrade their edutainment strategy with social video, Fluencer Market provides the perfect solution. Reach out today to learn more about their Edutainment Bundles and how their platform can help turn education into engagement.
Comments