7 Tips for Securing Brand Partnerships as a Micro-Influencer

A photo of a micro-influencer signing a contract with a brand partner.

Breaking into brand sponsorships as a micro-influencer comes with challenges. Here are 7 proven tips to help emerging creators land their first – and second–brand partnership deals. Micro-influencer Brand Partnerships:

1. Highlight Your Niche Value

Articulate to brands how your niche followers and hyper-targeted content perfectly align with their target demographic. Show don’t tell through analytics.

2. Lead with Your Personality

Show brands your genuine personality. Comedy, stories, transparency, and passion build relationships and make you memorable when reviewing partnership opportunities.

3. Have Messaging Ideas Ready to Pitch

Come prepared for calls and emails with data-driven creative ideas tailored to the brand’s products and goals. Bring solutions for how you can specifically help them through influencer marketing.

4. Have Existing Content to Showcase

Provide brand links to 3-5 of your best performing pieces of content so they understand the quality caliber of sponsor content you can create.

5. Focus on Long Term Partnerships

Make it clear you prioritize long-term collaborations that provide recurring value for the brand over one-off paid posts. Back this up with your selective outreach.

6. Be Professional and Responsive

Put your best foot forward in communication. Quick email response times and sign offs with your full name signal professionalism and build confidence.

7. Track Campaign Results

Share post-campaign analytics reports with brands highlighting the engagement, clicks, and sales generated. This accountability secures future deals.

Micro-influencer Brand Partnerships

With preparation and persistence, micro-influencers can land awesome brand collaborations. Leverage Fluencer Market to shortlist ideal sponsor targets and perfect your partnership pitches.